Clever OJ ad makes you look closer at it
This headline totally got me to look closer at the ad, and understand that Minute Maid gives me more OJ for my dollar!
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Fat vs Muscle visualization
This is a demonstration to show that 5 pounds of fat is HUGE, whereas 5 pounds of muscle is much...
Data/Images/Interesting
Apr 26, 2025
Matt Gray "Clickable" Emails
This is a great email from Matt Gray. On Saturdays, he sends out his full-length email newsletter, but every Wednesday,...
Copywriting/Emails/Headlines
May 8, 2025
Mercedes-Benz Strong Headlight Cow Ad
A super clever way from Mercedes to show how strong their headlights are, featuring a cow in headlights that's see-through...
Print Ads/Advertorials/Images
Jan 4, 2025
Stopped all paid spending, revenue went UP
This is an interesting experiment where Adam Robinson of Retention.com decided to TURN OFF all paid spending as an experiment,...
Ads/Business Ideas/Advice
Mar 21, 2025
Pod 5 new upgrade ad for Eight Sleep
Eight Sleep’s makes a strong case for upgrading from Pod 3 to the new Pod 5 Ultra. It uses a...
Ads/Before and After/Emails
May 22, 2025
Poker Hand Rankings Chart
A quick cheat sheet of poker hand rankings — from best to worst. I like simple little charts like this...
Data/Images
Jun 13, 2025