Compression bag before and after

Most product shots are boring. This compression bag company nailed it by focusing on the dramatic before and after instead of just showing a piece of plastic.

Marketing Analysis

The image makes the benefit visually obvious. One glance and you instantly get it: “this bag shrinks my stuff.” That’s way more powerful than a text explanation.

Why It Works

• Shows transformation, not just features
• Creates instant understanding without words
• Makes the invisible (storage space) visible
• Uses contrast to build “wow” factor

Examples

• Dyson vacuums show dirty vs. clean floors
• Fitness programs show before/after body shots
• Cleaning brands like OxiClean demo stains disappearing
• iPhone camera ads compare old vs. new photo quality