Turning off paid spending led to a 15.9% increase in monthly recurring revenue for Retention.com.

Only 20% of prospects are ready to buy at any given time, but quality content keeps the brand in front of the remaining 80%.

Strategic focus on organic growth can sometimes outperform paid marketing efforts.

Additional Insights

This experiment underscores the power of strong branding and organic reach. It's a reminder that sometimes less is more, and focusing on quality content can engage customers more effectively than a barrage of ads. Plus, it saves on marketing expenses, which is always a win-win!

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Image Description

The image is a flowchart titled "Copywriting Roadmap," outlining a suggested sequence for learning copywriting skills. It consists of four sections: Core, Email, Social, and Website, each with specific skills to master, based on the experience of teaching over 10,000 students.

Positive Aspects

The flowchart effectively breaks down the learning process into manageable chunks, making the roadmap easy to follow. The color-coded sections clearly distinguish each skill area, reinforcing the structured approach highlighted in the text.

Key Takeaways

Structured Learning Path: The roadmap provides a clear sequence for mastering copywriting, from foundational skills to advanced techniques.
Four Main Skills: Focus on Core skills, Email, Social Media, and Website ensures a well-rounded approach.
Proven Method: Based on successful teaching experiences with over 10,000 students, confirming its effectiveness.

Additional Insights

The roadmap feels like leveling up in a video game—start with the basics and unlock new skills as you progress. This methodical approach not only builds confidence but also prevents overwhelm. By following this roadmap, you’ll be well on your way to becoming a copywriting pro!</

Boots for sale on Craigslist (before and after)

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Re-designed sleep aid working 5% better

Snaply Lens cool front-facing camera device

Stopped all paid spending, revenue went UP

The Copywriting Roadmap

Oura Ring ad great headline

Command Palette