Raelyn Tan's Secret Vault Image

This Facebook ad by Raelyn Tan is a visual tease. It shows a grid packed with what looks like 100+ email templates. You can’t quite read them, but you know there’s a lot of value hiding inside.

The marketing magic

This image breaks the usual “make it clear” rule. Instead, it triggers curiosity. Your brain wants to zoom in, but can’t, so you click.

Why it works

• Creates mystery and curiosity (the “information gap”)
• Implies massive value by showing quantity
• Feels exclusive — “secret vault” makes it sound premium
• Simple bold headline clarifies what it is instantly

Real-world examples

• ClickFunnels shows “inside the funnel” previews, but blurred
• Netflix teased new shows with pixelated character reveals
• Notion posts zoomed-out screenshots of massive templates
• Email platforms use blurred case study thumbnails to drive clicks