Spindrift Before & After Rebranding
Part of a 2016 Spindrift Sparkling Water re-brand was to make it look more "real and natural."
The re-design ended up looking like this and really taking off.
Image Description
The image shows a before-and-after comparison of Spindrift sparkling water cans. The "Before" can is labeled as "Ignored," featuring a more cluttered design with phrases like "No Sugar Added." The "After" can is labeled "$300M!" and displays a cleaner design with bold text and a vibrant grapefruit illustration.
Positive Aspects
The image effectively demonstrates the impact of rebranding by juxtaposing the old and new designs. The clear "Ignored" versus "$300M!" labels immediately convey the success story, making it visually compelling and easy to understand. The vibrant design of the new can signals freshness and simplicity, aligning well with Spindrift’s brand message of being "real and natural."
Key Takeaways
Rebranding can significantly enhance product appeal and market success.
Simplified and visually appealing design can dramatically shift consumer perception.
Clear messaging and visual consistency play a crucial role in rebranding success.
Additional Insights
Rebranding isn’t just about aesthetics—it’s a strategic move. The new Spindrift design effectively communicates the product’s unique selling proposition: real fruit and simplicity. Just like how Apple’s minimalist design changed the tech world, Spindrift’s clean look taps into consumers’ desire for transparency and healthiness. Sometimes less is indeed more, especially when it speaks volumes about authenticity.
