This intro to a piece on “Precision Writing” is great because it shows the difference between being concise vs being wordy.
Instead of a typical before/after example that separates the two version of the piece, it combines both versions into one paragraph with red and black text.
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Re-working the copy on a page is important from time to time.
You may spot things your didn’t like, or can improve, or can give better analogies for….ultimately making the …
The point of copywriting is to make all of these metrics go up. When compounded together it makes massive results.…
This 1947 print ad for Ballantine’s Beer uses a Social Proof to promote by saying in the headline: “American’s Largest Selling Ale”…
This shows the power of adding some social proof (150,000 founders) to a headline and signup button.…
This is an interesting analogy Reforge is making between a high performance car and high performance company using just an image and some arrows/text.…
