This intro to a piece on “Precision Writing” is great because it shows the difference between being concise vs being wordy.
Instead of a typical before/after example that separates the two version of the piece, it combines both versions into one paragraph with red and black text.
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This before-and-after image (well, technically an after-and-before image) is a cool way to show the behind-the-scenes of your brand. Things like this make you seem more personable and “real”, which …
This ad is not only funny, but it’s also a cool example of how you can incorporate a before and after story into your marketing. First, agitate the pain in …
This is a great example of taking your audience’s biggest pain point (e.g. having to spend time waxing your car all the time) and turning it into an ad. It’s …
This image does a great job demonstrating why the wrong pillow and sleeping position causes neck pain.
It’s clean, simple, and pulls the reader’s attention to the spine. The red …
