This intro to a piece on “Precision Writing” is great because it shows the difference between being concise vs being wordy.
Instead of a typical before/after example that separates the two version of the piece, it combines both versions into one paragraph with red and black text.
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This ad for the CaveDay co-working service has a great headline that describes the product, and has an image showing how it works (big Zoom call with other people co-working)…
Sometimes you don’t need a TON of text…in fact this simple flyer is super minimal and targeted to where it’s posted, and does the job! …
Copywriting is a skill that can be applied to any product or service. …
This clever ad probably makes ya want to smell a Budweiser! In the copy it describes how to setup your own Whiff Test and see that Budweiser is the clear …
This ad seen on Twitter uses an image plus 4 bullet points to explain why old wallets suck and this new bifold wallet is way better. Super simple and effective!…
