This intro to a piece on “Precision Writing” is great because it shows the difference between being concise vs being wordy.
Instead of a typical before/after example that separates the two version of the piece, it combines both versions into one paragraph with red and black text.
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This simple image shows what this cable management product can do using a simple before/after photo.…
Interesting email from Aweber that attempts to lure people from LeadPages by showcasing they have similar features for free in an existing account.…
Love the before and after images on this wigs for men print ad.…
Ok….this didn’t age very well, but the underlying principles of it are solid:
