This intro to a piece on “Precision Writing” is great because it shows the difference between being concise vs being wordy.
Instead of a typical before/after example that separates the two version of the piece, it combines both versions into one paragraph with red and black text.
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I loved this cool hover-over “Problem Explainer.” In a few hover-overs a company will probably recognize a problem they have. …
Use the A.I.D.A. Formula to slide people down “The Slippery Slope” of content:…
This is a cool graphic by @KateBour with 12 different pricing psychology tips.…
In our Copywriting Course Office Hours member Rob Roseman said he wanted to a release a book to his Instagram followers:
Just 4 weeks after thinking of the idea I’m …
Look at this “Split Testing” Noah Kagan did to find the right book cover: He took a picture from a book store shelf, then rendered different colors of the book …
