This intro to a piece on “Precision Writing” is great because it shows the difference between being concise vs being wordy.
Instead of a typical before/after example that separates the two version of the piece, it combines both versions into one paragraph with red and black text.
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This is one of John Carlton’s Best Ads. I love this headline because it paints a memorable picture in my head. It also unconsciously conveys that if a man with …
This email designed to upgrade customer to a paid tier. They copywriter was clever and made a win win situation even if the client didn’t upgrade.
They obviously need more …
This is great Javascript trick to edit any webpage on the frontend (not permanently) so you can “mockup” your text, headlines, images and more.…
This brand displays a side by side benefits/ effects chart comparing them to traditional coffee. This is great copy when targeting users who want to kick there coffee habit.…
