This intro to a piece on “Precision Writing” is great because it shows the difference between being concise vs being wordy.
Instead of a typical before/after example that separates the two version of the piece, it combines both versions into one paragraph with red and black text.
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This image does a great job demonstrating why the wrong pillow and sleeping position causes neck pain.
It’s clean, simple, and pulls the reader’s attention to the spine. The red …
If you’re product or service involves a before and after transformation, think of ways you can use pop culture + photoshop to create interesting ads.…
Compression bags don’t look like the most exciting products….but the EFFECT they have on packing and storage is can be dramatic.
This company’s primary product photo is a before/after shot …
This is from the Kopywriting Kourse forum, where a member posted a rough Craigslist ad for boots and had the main image re-done to be more engaging.
Before, the photo …
