This intro to a piece on “Precision Writing” is great because it shows the difference between being concise vs being wordy.
Instead of a typical before/after example that separates the two version of the piece, it combines both versions into one paragraph with red and black text.
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An emotional letter from a customer was published ran an ad in this 1939 print ad. Showing how a little wine can help you deal with depression.…
This testimonial page is incredible. It focuses on a before and after view of how companies manage projects with Basecamp. A very strong way to show that users that switched …
This guy has two cold emails:
Email #1: Performs amazing 😀
Email #2: Performs bad ☹️
Email #1 starts off strong:
“I can cut your double-digit [Competitor Name] costs to …
This is a cool before/after image that shows how much better a video testimonial is than a text testimonial.…
Look at the difference in efficiency a scrollable sidebar menu made to the Copy.ai interface:
Before: Had to scroll 6 screens to find a tool.
After: Can easily click between …
