Concise vs Wordy Writing

This intro to a piece on “Precision Writing” is great because it shows the difference between being concise vs being wordy.

Instead of a typical before/after example that separates the two version of the piece, it combines both versions into one paragraph with red and black text.

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Instagram vs. Reality Photoshoot

This before-and-after image (well, technically an after-and-before image) is a cool way to show the behind-the-scenes of your brand. Things like this make you seem more personable and “real”, which …