Image Description
The infographic titled "Inside The Mind of an Online Consumer" visualizes statistics about U.S. online shoppers' cybersecurity awareness. It includes data on trust signals like SSL padlocks, the green bar in browsers, and consumers' past experiences with cybercrime. Recommendations for staying safe online are also provided.
Positive Aspects
The infographic effectively communicates the importance of cybersecurity for online shoppers. It uses clear visuals and statistics to highlight consumer behaviors and concerns, making it a valuable tool for both consumers and businesses to understand the critical role of security in e-commerce.
Key Takeaways
- SSL Padlock Awareness: 98% of online consumers refuse to proceed past untrusted messages, and 97% won’t enter credit card details without seeing a padlock.
- Trust in Entities: Consumers have varying levels of trust in entities like financial institutions (68%) and online merchants (17%).
- Cybercrime Awareness: 100% of respondents have either been a victim or know a victim of cybercrime.
- Security Recommendations: Consumers are advised to update browsers, look for "https" and padlock symbols, and avoid storing payment information on merchant sites.
Additional Insights
The infographic underscores the importance of visible security features for online businesses. If your website doesn't scream "secure," you're likely losing out on sales! It's a digital age where the padlock icon is the new storefront sign—better get it right or risk being left behind.
