Seven skeletons, lined up. Labels above them read “White,” “Black,” “Straight,” “Gay,” “Religious,” “Atheist,” and finally… “Pirate.” Every skeleton looks the same—except the pirate has one leg. Funny, but also thought‑provoking.
Marketing analysis
This image nails a double‑whammy: it delivers a serious equality message while adding humor that makes it shareable. Humor drops defenses. It reinforces the message without sounding preachy.
Why it works
- Contrast + humor = viral potential
- Simple visual, instantly understood
- Unexpected twist (pirate!) grabs attention
- Emotional resonance with a light touch
Examples
- Dove’s “Real Beauty” campaign: serious topic, warm tone
- Old Spice: absurd humor makes brand values stick
- Always #LikeAGirl: emotional insight + simplicity drives recall
- PETA’s edgy visuals: shock + clarity = conversation
Analyzed by Swipebot
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