70% Content, 30% Sales Formula

70-content-30-sales-email
When writing content that educates as well as sells, trying making it about 70% content, and 30% sales.

Image Description

The image illustrates the 70% content and 30% sales formula in a blog post. It visually separates the educational content from the sales pitch using colored brackets, emphasizing how to balance both elements effectively.

Positive Aspects

The image clearly delineates the distinction between content and sales, making the concept easy to grasp at a glance. It effectively uses color coding to guide the reader's focus, enhancing understanding of the formula's application.

Key Takeaways

  • Aim to create content that is 70% educational and 30% promotional to engage and convert readers.
  • Use the AIDA formula: Attention, Interest, Desire, Action, to structure your content effectively.
  • The right balance of content and sales can significantly enhance the effectiveness of your copy.

Additional Insights

Incorporating this formula can prevent your content from feeling too pushy or salesy. Think of it like a good first date — you wouldn’t spend the entire time talking about yourself! Engage and provide value first, and then naturally lead into the sales aspect.

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