70% Content, 30% Sales Formula

Ever notice why some marketing emails don’t feel like marketing? They teach you something useful first, then sneak in the sale at the end. That’s the 70/30 rule in action: 70% value, 30% pitch.

Why This Balance Works

• Builds trust before asking for money
• Keeps readers engaged because they’re learning
• Positions the product as a natural next step
• Feels less “salesy,” more like helpful advice

Examples of 70/30 in Action

• HubSpot blog: teaches marketing tactics, then promotes its CRM
• Copywriting Course emails: 70% copy lessons, 30% course plug
• Ahrefs YouTube channel: free SEO tutorials that showcase their tool
• Basecamp blog: shares productivity wisdom before suggesting their app

Great marketing educates first, sells second—and readers love it.