70% Content, 30% Sales Formula
When writing content that educates as well as sells, trying making it about 70% content, and 30% sales.
4 rules to sell for a high multiple:
Nov 16, 2024
Quotes
TransferWise Newspaper Ad
The letter format of the ad is eye-catching. It also makes the reader feel like TransferWise is on their side, fighting against the big...
Nov 8, 2020
Print Ads
How Rich People Pay No Taxes
This comparison image shows how rich people avoid paying taxes by using stocks as collateral to borrow money.
Aug 9, 2024
Before and After
Images
Advice
Headline Formula for Product
{Product Name} is a {Product Category} that {Different Thing It Does Best}. Fitness app example: Tep is an adorable fitness tracking app that works...
Jul 12, 2017
Formulas