Copyblogger Home Page

Copyblogger’s homepage isn’t just nicely designed—it’s engineered to make your eyes behave. Heatmaps show that visitors first hit the headline, then the blue CTA, then the smiling testimonials. That’s not an accident. It’s attention science in action.

Marketing analysis

The page uses a three-step attention funnel: headline grabs, CTA converts, faces reassure. Everything flows cleanly down the page so you never get lost.

Why it works

• Faces pull focus (we can’t help it).
• Bright button pops off the neutral background.
• Hierarchy moves your eyes in a story-like sequence.
• White space keeps each section crisp and readable.

Examples

• Basecamp: simple headline, real faces, strong CTA.
• Dropbox: minimal copy + bold blue button.
• Hotjar: found CTAs with whitespace get 26% more attention.
• Shopify: pairs founder stories with focused CTAs.