Moz Home Page
Home Pages
Aug 12, 2017
This is a great example of a home page that converts well by giving readers two choices.
Red areas are most likely to attract attention, followed by Yellow/Orange areas, and Blue areas. Areas that have no color overlay are unlikely to attract visual attention.
The Regions Report graphically represents the likely distribution of visual attention during preattentive processing.
Any area or object that is identified as one of the first 4 predicted fixations is highly likely to be noticed at first glance, regardless of its 1, 2, 3, or 4 order.
The Regions Report graphically represents the likely distribution of visual attention during preattentive processing.
Any area or object that is identified as one of the first 4 predicted fixations is highly likely to be noticed at first glance, regardless of its 1, 2, 3, or 4 order.
Image Description
The image showcases the Moz homepage, highlighting its design and layout. It features key elements like a large headline, a choice between two call-to-action buttons, and sections emphasizing SEO expertise and community stats.
Positive Aspects
- Clear Call-to-Action: The homepage effectively gives visitors two clear choices with prominent call-to-action buttons, which is a proven strategy for improving conversions.
- Visual Hierarchy: The use of color and layout guides the viewer's eye to the most important elements, such as the headline and call-to-action buttons.
- Authority and Community: By showcasing statistics about their community and expertise, Moz builds trust and credibility with potential users.
Key Takeaways
- Dual Options Increase Engagement: Offering two clear choices can help capture different user intents and improve conversion rates.
- Attention-Grabbing Design: Strategic use of colors (red, yellow/orange) can significantly enhance visual attention and guide users through the page.
- Credibility Through Data: Displaying community and usage statistics can establish authority and encourage trust in the brand.
- Focused Messaging: The homepage maintains a clear focus on its core offerings, making it easy for users to understand what Moz provides.
Additional Insights
- A/B Testing Potential: Consider testing variations of the call-to-action buttons or their placement to see if conversions can be further improved.
- User Journey Consideration: Ensure that once a user clicks a call-to-action, the subsequent pages maintain the same level of clarity and persuasion to guide them smoothly through the funnel.
- Emotional Appeal: Adding testimonials or success stories could enhance emotional engagement and provide social proof.
