Moz Home Page

Moz’s homepage is a masterclass in visual hierarchy. Eye-tracking heatmaps show visitors look exactly where Moz wants them to: the headline, the human faces, and the bold yellow CTAs. Nothing feels random here.

The Visual Flow Trick

The headline grabs attention with big relevance (“5 billion searches…”). Then the eyes naturally sweep left-to-right across two smiling people and two perfectly placed buttons: “Get Started” and “Get My Free Listing Score.” It feels effortless to decide where to click.

Why It Works

• Faces draw eyes first
• Bright yellow buttons pop on a calm background
• Two choices make decision-making easy
• Layout matches reading direction
• Clear whitespace keeps focus on CTAs

Other Sites Doing It Right

• Dropbox: one clear goal, single bright button
• Spotify: short headline and bold “Get Started”
• Basecamp: friendly photo and fast visual flow to the sign-up button