Copywriting is transferring information
The goal of great copywriting is to take what’s in your brain, and transfer it to someone else's brain in the most efficient & sticky way.
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Familiarity Blindness
"Familiarity Blindness" is when you look at your own page sooooo many times that it becomes difficult to update it...
Copywriting/Images/Advice
Mar 13, 2025
Massive shift in economy over 30 years
This chart shows how American went from bringing in revenue from manufacturing in 1990 to bringing in revenue from healthcare...
Data/Images
5 days ago
New York Tax Breakdown
This chart shows that the top 50% of New Yorkers paid 99.8% of income taxes in 2023.
Data/Images
Jul 21, 2025
The real luxuries in life.
I'm not exactly sure what the message of this image is, but there are a couple things in life that...
Images/Advice
Jul 5, 2025
Ayman Al-Abdullah 🧱
@aymanalabdul
If your biz dies when you take a weekend off, you don’t have a business… you’ve got a job with anxiety
Real leverage means you can disappear and the machine keeps running
Don’t earn rest. Design for it.
Enjoy the damn weekend
Do you have a business or a job?
If your business falls apart without you, it's not a business—it’s a stressful job, and true freedom comes from building...
Business Ideas/Motivation/Tweets
Jun 10, 2025
8 qualities of a great swipe
When you save a "swipe" for your own swipe file, it's best if it has as least one of these...
Formulas/Wisdom/Copywriting
Mar 20, 2025