Copywriting is transferring information
The goal of great copywriting is to take what’s in your brain, and transfer it to someone else's brain in the most efficient & sticky way.
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Familiarity Blindness
"Familiarity Blindness" is when you look at your own page sooooo many times that it becomes difficult to update it...
Copywriting/Images/Advice
Mar 13, 2025
Memories are stored in a landscape graphic
This is an interesting analogy to how memories are made in your brain AND in computers. In your brain well-worn...
Data/Images/Advice
Dec 17, 2024
Your brain scrolling Instagram -vs- walking
I have no idea if this random post is true or not, but taking a stroll and walking is definitely...
Instagram/Before and After/Images
Feb 20, 2025
Fifteenth Tax great headline and storytelling ad
This ad uses an eye-catching headline “We do what normal CPA’s CAN’T” then goes on in the following slides to...
Ads/Instagram/Copywriting
Apr 16, 2025
Nobody is thinking about you
Don't worry about what others are thinking. They likely aren't thinking about you. Think about your own life:- Are you...
Motivation/Quotes/Advice
Jan 14, 2025
Pac Sun Standing on Horse Ad
Know what's a great way to grab someone's attention?? Show them a guy standing on top of a horse 😂People...
Ads/Funny and Weird/Images
Feb 23, 2025