Crazy Burger King letter to Michelin Star
Published on Jan 19, 2022
Burger King writes a letter to Michelin Star to make the case for why they deserve to be awarded the highly coveted restaurant award. Here is my favorite line: "How many places does your little red book have that serve exceptional dishes that are on the table in five minutes, and where you don't have to book three months ahead?"
What a way to troll the prestigious restaurant award organization and create tons of press. This proves publicity stunts don’t need huge budgets. Just a good story to tell.
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