Instagram ad that's a bit too wordy

This ad compares UENI’s website builder to Wix and Shopify with a big color chart and lots of text. On paper, it’s solid—clear benefits, simple pricing, strong offer. But on Instagram, it’s fighting the wrong battle.

Marketing Analysis

Instagram is a fast-scroll platform. Users expect visuals, not full-on brochures. The ad tries to persuade with copy instead of motion or emotion. A 10-second video showing someone building a site live would grab more attention than five bullet points ever could.

Why It Works (or Doesn’t)

• Too much reading = thumb keeps scrolling
• Strong offer buried in text instead of shown visually
• Great comparison chart, but should live on a landing page
• Instagram rewards visual storytelling, not static lists

Examples

• Canva shows quick “drag and drop” videos instead of text-heavy ads
• Squarespace runs sleek motion clips of websites forming instantly
• Shopify ads show entrepreneurs unboxing success, not explaining features