Joseph Sugarman Quote About Headlines
All the elements in an advertisement are primarily designed to do one thing and one thing only: get you to read the first sentence...
Sep 28, 2017
Quotes
Avis “We’re only Number 2” Ad Campaign
This “reverse psychology” style ad campaign from Avis did a fun judo-move and turned their “being only No. 2” status into the reason you...
Apr 11, 2023
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Headlines
"I love my slow database" Redis Labs Anti-Ad
This is a great ad from Redis Labs that uses the OPPOSITE of what someone would say to capture attention.
Feb 14, 2019
Ads
Nasojet Print Ad
This ad takes uses a peculiar attention-grabbing image to symbolize a frustrating problem that this nose spray solves—not being able to taste. What problem...
Aug 27, 2020
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