David Ogilvy on Creativity
"When I write an advertisement, I don’t want you to tell me that you find it 'creative.' I want you to find it so interesting that you buy the product."— David Ogilvy
"When I write an advertisement, I don’t want you to tell me that you find it 'creative.' I want you to find it so interesting that you buy the product."
Image Description
A black and white photo of a man in a suit, holding a pipe, exuding a classic and professional vibe.
Positive Aspects
The image perfectly captures the essence of David Ogilvy, often referred to as the “Father of Advertising.” His professional demeanor complements the quote, emphasizing the importance of effectiveness over mere creativity.
Key Takeaways
- The ultimate goal of an advertisement is to drive sales, not just to be labeled as "creative."
- Interest and engagement are critical; they should lead to action.
- Creativity should serve the purpose of enhancing the product’s appeal, not overshadowing it.
Additional Insights
Ogilvy's perspective reminds us that the flashiest ad isn't always the most effective. It's like having a beautifully wrapped gift that’s empty inside—looks good, but ultimately disappointing. Focus on substance over style, and your ads will do more than just look good; they'll work wonders.
