David Ogilvy on Creativity
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"When I write an advertisement, I don’t want you to tell me that you find it 'creative.' I want you to find it so interesting that you buy the product."— David Ogilvy
Look at that photo. David Ogilvy, pipe in mouth, eyes locked in like he’s grading your copy. The man wasn’t after awards—he was after results. His golden rule: ads exist to sell, not to show off.
What This Image Teaches
Ogilvy’s serious stare is a visual gut-check. Your words shouldn’t make people say “That’s clever.” They should make people click “Buy.”
Why It Works
- Keeps focus on sales, not applause
- Forces simple, direct messaging
- Centers on customer benefit
- Measures success in revenue, not compliments
In Action
- Apple’s “Think Different” sold identity, not tech features
- Dollar Shave Club pulled 12,000 orders in 48 hours with humor and clarity
- Nike’s “Just Do It” turned motivation into marketplace dominance
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