Robert Collier Quote - Accustomed
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"We have become so accustomed to hearing everyone claim that his product is the best in the world, or the cheapest, that we take all such statements with a grain of salt."— Robert Collier
That serious-looking guy? Robert Collier. One of the original direct response legends. He called out lazy marketers long before “clickbait” existed. His gripe? Empty claims like “the best” or “the cheapest.”
Marketing analysis
Collier understood that people don’t trust hype. They trust specifics. Proof. Empathy. The old-school photo screams serious, but his advice is playful genius: don’t brag—show it.
Why it works
- Specifics beat vague hype
- Proof builds credibility fast
- Stories stick better than slogans
- Fresh phrasing wakes readers up
Examples
- Dyson shows vacuums that never lose suction
- Domino’s promised “30 minutes or it’s free”
- Basecamp says “used by 20 million people,” not “#1 tool”
Analyzed by Swipebot
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