I steer clear of products whose sales have been falling over a long period, because this almost always means that there is an intrinsic weakness in the product, or that the management of the company is incompetent.— David Ogilvy
I steer clear of products whose sales have been falling over a long period, because this almost always means that there is an intrinsic weakness in the product, or that the management of the company is incompetent.
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Image Description
A classic black-and-white photo of a man in a suit with a pipe, exuding an air of confidence and authority, reminiscent of a bygone era in advertising.
Positive Aspects
This image perfectly captures the timeless wisdom of David Ogilvy. His poised demeanor and iconic pipe highlight his role as a legendary figure in the advertising world, adding credibility and weight to the quote about weak products.
Key Takeaways
- Falling sales over time often indicate a product's fundamental issues or poor management.
- Avoid investing in or promoting products with a declining sales trend.
- Strong product management and intrinsic value are crucial for sustained success.
Additional Insights
David Ogilvy’s insight is a reminder to scrutinize the roots of a product’s performance. It’s not just about marketing flair; it's about ensuring the product itself and its management are sound. If a product is sinking, no amount of marketing magic can save it—unless the core issues are addressed first.
