Everyone's seen the Venn diagram showing where your passion, skills, and market demand overlap. That’s where money and meaning meet. But Kevin Kelly adds a sneaky fourth question: “Can anybody else do that?”
Why It Works
It adds scarcity to the success formula — rarity drives value.
It forces differentiation, not just competence.
It keeps your work in the “can’t-be-replaced” zone.
It turns your talent into a moat.
Examples
MrBeast makes videos anyone could film, but no one can match his scale or generosity.
Apple’s design philosophy is copied daily yet rarely equaled.
Patagonia found its lane by mixing activism with apparel — few dare to copy that balance.
Seth Godin built his career by owning “permission marketing” before anyone else did.
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Own the parking lot.
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He told me he used to own a bunch of restaurants in Austin. Then he said, almost like it was boring, that he never really made money on the restaurants. He made his money on the parking lots.
What? Excuse me!
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The older I get the less money I want to make.
And it's more I want less BS to deal with in my life.
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