Crazy Egg About Page

Most About pages are dry company bios. Crazy Egg flips the script and turns theirs into a friendly funnel. It helps visitors learn, engage, and convert before they even hit the footer.

Marketing analysis

Every section gives something valuable: optimization tips, community invites, social links, newsletter options, and a free trial. It’s educational content that gently nudges the reader down the funnel.

Why it works

• Starts with value for the reader
• Uses CTAs that feel like invitations, not pressure
• Builds expertise with stats and credibility
• Closes with a bold “Try it free” offer

Examples

• HubSpot links to free tools from its About page.
• Notion blends story with a “Get started free” button.
• Ahrefs showcases authority, then calls to “Try now.”