Dog Aggression Chart

This “Dog Aggression Ladder” is a masterclass in visual communication. It takes a complex idea (animal behavior) and makes it instantly understandable with one simple chart.

The Visual Marketing Lesson

Each step moves upward, with colors shifting from calm green to danger red. The illustration gives context without extra words. Anyone can glance and get it.

Why It Works

• Uses color psychology to show emotion and urgency
• Organizes info in order of intensity
• Minimal text, maximum clarity
• Combines visuals and copy that complement each other

Real-World Examples

• HubSpot’s “Flywheel” uses shape and color to explain marketing growth
• Airbnb’s trust roadmap breaks a complex journey into friendly visuals
• Apple setup guides use icons and colors instead of paragraphs of text