Dollar Shave Club Packaging

Open a Dollar Shave Club razor kit and you’re greeted with a joke: “I like shaving with a dull razor.” – No one, ever. It’s funny, quick, and perfectly on-brand. Even the packaging delivers the company’s message without sounding like marketing copy.

Why This Works

• Humor makes the product feel human and memorable
• Reinforces the core benefit: fresh blades, not dull ones
• Turns boring packaging into a brand moment worth sharing
• Matches the irreverent tone of their viral ads

More Brands Doing This

• BrewDog: Snarky beer labels that make drinking feel rebellious
• Mailchimp: Playful microcopy that takes the pain out of email marketing
• Oatly: Cartons full of sarcasm and self-awareness that scream personality