Goins Writer About Page

Jeff Goins’ “About” page feels like coffee with a friend—but reads like a masterclass in soft selling. It’s personal, trustworthy, and clear about what to do next: join his audience.

Marketing analysis

The page opens with warmth (“Hi, I’m Jeff...”) and a friendly photo. Then boom—social proof: testimonials, big-name logos, and top content. It doesn’t shout “buy now.” It gently says, “stick around.”

Why it works

• Starts friendly, not salesy
• Uses real testimonials for instant credibility
• Sprinkles logos for third-party validation
• Keeps a clean, scrollable layout
• Ends with a zero-pressure opt-in

Examples

• Marie Forleo: Personal story → press logos → join list
• Ramit Sethi: Reader success stories show proof
• James Clear: “Join 2M readers” CTA closes the loop