DuPont Wax Vintage Print Ad
This is a great example of taking your audience's biggest pain point (e.g. having to spend time waxing your car all the time) and turning it into an ad. It's also a good example of how you can use the same before and after image to show the product is durable over time.
Image Description
The vintage print ad features a split image showcasing a classic car. The top half shows a man waxing his car, while the bottom half displays the same car gleaming after six months. The ad highlights DuPont's New Car Wax with its durable results.
Positive Aspects
- Visual Storytelling: The before-and-after format effectively demonstrates the product's long-lasting impact, making it easy for viewers to grasp the benefit at a glance.
- Relatable Pain Point: The ad addresses a common annoyance—time-consuming car waxing—making the product appealing to busy consumers.
- Clear Messaging: The concise text reinforces the visual message, emphasizing ease of use and long-term benefits, a smart way to communicate value.
Key Takeaways
- Use before-and-after visuals to effectively communicate product durability.
- Address a common consumer pain point to make your product more relatable.
- Combine visual and textual elements to reinforce the product's key benefits.
Additional Insights
The ad cleverly uses a relatable scenario to highlight its product's value proposition. By showcasing a common problem and offering a straightforward solution, DuPont effectively connects with its audience. Plus, the nostalgic vibe of the ad adds a charming touch, reminding us of a time when car care was both an art and a chore.
