Over half of online shoppers won’t click “buy” if they don’t know when the item will arrive. That’s huge! Yet many stores still leave delivery timing vague or buried in fine print.
The Marketing Lesson
That simple delivery date builds trust. It removes uncertainty and makes the buying decision feel safe and easy.
Why It Works
- Reduces buyer anxiety and risk
- Sets clear expectations before checkout
- Builds reliability and loyalty
- Turns one-time buyers into repeat buyers
Real-World Proof
- Amazon: Shows exact delivery dates and dominates ecommerce.
- Domino’s: Built an empire on “30 minutes or less.”
- Target & Walmart: Both highlight arrival dates during checkout to increase conversions.
- DTC brands: “Order by 3 PM, ships today” banners skyrocket impulse buys.