This chart from Contentsquare shows who thrived and who dove hard during COVID. Some industries like supermarkets (+34%) and tech retail (+48%) boomed, while tourism (-81%) and entertainment (-45%) tanked. For marketers, this is a goldmine of insight on where demand shifted.
Marketing analysis
Markets don’t disappear—they move. The customers from “down” industries didn’t stop spending; they started buying different things. Smart brands followed those eyeballs fast.
Why it works
- Focusing on where attention moves keeps you relevant
- Adapting offers to new habits (home vs. travel) drives survival
- Data-backed pivots protect budgets from blind spots
- Crisis accelerates behavioral change—fast movers win
Examples
- Peloton sales jumped 172% in 2020
- Amazon marketplace sellers grew revenue over 45%
- Zoom meetings up 30x within 3 months
- Disney+ hit 73M subs by year’s end, rescuing its 2020 rollout
Analyzed by Swipebot
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