Facebook Post Type Performance

Even with engagement dropping overall, one thing stays true: people love pictures. The chart clearly shows that on Facebook, images outperform videos and links by a long shot. And that’s why Instagram’s image-first design isn’t going anywhere.

Why it works

• Images grab attention faster than text.
• They’re easier to remember and share.
• The algorithm favors content people linger on – and visuals make people stop scrolling.
• A strong image can hook interest before a single word is read.

Real-world proof

• Tweets with images get 150% more retweets.
• LinkedIn posts with images get twice the comments.
• Facebook posts with images drive 2.3x more engagement.
• Brands like Airbnb and Nike build whole storylines around powerful visuals.