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Facebook Post Type Performance

Stats
Oct 27, 2018
facebook-post-type-performance
While overall engagement is down quite a bit, images are still king. This also explains Instagram's focus on primarily images.
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Image Description

The bar graph compares the performance of different Facebook post types—images, videos, and links—between Q1 2017 and Q2 2018. Images consistently outperform other types, although all categories see a decline in engagement over time.

Positive Aspects

This graph effectively illustrates the dominance of image posts on Facebook, reinforcing the blog post's main point. The clear comparison between Q1 2017 and Q2 2018 highlights the trend of decreasing engagement across all post types, yet emphasizes the persistent strength of images.

Key Takeaways

  • Images are the top-performing post type on Facebook, even as overall engagement declines.
  • Engagement for all types—images, videos, and links—has decreased from Q1 2017 to Q2 2018.
  • Instagram's focus on images aligns with the observed trend of image dominance on Facebook.

Additional Insights

Images capture attention quickly, making them a powerful tool in the fast-paced world of social media. This trend explains why platforms like Instagram, centered around visual content, continue to thrive. To boost engagement, consider pairing compelling visuals with concise messaging.

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Facebook Post Type Performance | SwipeFile