Entrepreneur's journey: What you see vs What you don't see

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Jul 13, 2020
bootstrapping saas what you see
Jon Yongfook (@yongfook) tweeted this image of his SaaS journey to highlight how we usually just focus on a winning stretch vs the lifetime of a project.

Image Description

The image is a split view of a SaaS journey, titled "Bootstrapping a SaaS product: Reality Check." On the left, it shows "What you see" with a graph of 500% growth in the last quarter. On the right, it depicts "What you don’t see," illustrating the two-year period with zero revenue before reaching the same point.

Positive Aspects

This image perfectly encapsulates the often hidden struggles of entrepreneurship. It visually contrasts the visible success with the unseen hard work and persistence, offering a reality check for aspiring entrepreneurs. The clear, side-by-side comparison effectively communicates how much effort goes into achieving visible results.

Key Takeaways

  • Success stories often highlight the end results, not the hard work and time invested.
  • Entrepreneurship can involve long periods of little to no growth before breakthroughs occur.
  • Patience and perseverance are crucial in the entrepreneurial journey.
  • It's important to recognize the unseen efforts behind every visible success.
  • The journey to success is often much longer and more complex than it appears.

Additional Insights

Building a SaaS product is like an iceberg—most of the effort and struggle is hidden beneath the surface. Entrepreneurs need to remember that hitting milestones can take time, and that initial zero-revenue period is a rite of passage. So keep grinding, stay patient, and remember: every "overnight success" takes years in the making!

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