
This ad boiled down basically says "we know what you want to know and we have the answers."
Pricing is based on paid members. You can see the price change based on your audience.
This is a contest that used hashtag #ideatostore to generate publicity for their contest.
Never stop testing, and your advertising will never stop improving. — David Ogilvy
This cartoon shows a funny thing about human nature: If you charge more money for it, somehow it's more valuable.