Texas tiny pools social media image

Updated on
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This post from Texas Tiny Pools nails it. All they did was show a freshly plastered pool with the new finish type called out: “Salt & Pepper mini pebbles.” It’s quick, visual, and builds trust instantly.

Marketing analysis

By sharing behind-the-scenes progress, they make the product (and process) feel real. That small overlay label also educates the viewer—turning what could be a construction update into a micro sales moment.

Why it works

  • Shows real work in progress (social proof)
  • Adds authority by naming materials used
  • Builds anticipation for the final reveal
  • Positions the brand as transparent and detail-oriented

Examples

  • Coffee shops post “behind the bar” shots of new brews.
  • Architects share daily site progress snapshots.
  • Tattoo artists post “fresh ink” pics before the final reveal.
  • Home bakers show dough rising before the finished cake.

Analyzed by Swipebot

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