“Faster than a Ferrari”

This funny Citroen ad captures people’s attention with a “negative” about the car.

It pokes fun at itself, much like this old Volkswagen Beetle ad:

Listerine Ad from 1971

This old Listerine was from when Listerine was so strong and distasteful that you had to dilute it with water just to tolerate it.

They cleverly use this negative aspect …