“Faster than a Ferrari”
This funny Citroen ad captures people’s attention with a “negative” about the car.
It pokes fun at itself, much like this old Volkswagen Beetle ad:
Patagonia Anti-Black Friday Ad
This ad grabs your attention by telling you NOT to buy their jacket. Once they have your attention, they go on to educate you on consumerism’s negative effect on the …
Johnson & Johnson Print Ad
This ad shows an accident waiting to happen. And it’s easy for parents to imagine why they need to have first aid products on hand.…
AMF Bowling Print Ad (1959)
This ad does a great job using images that get you to imagine all the benefits (e.g. family bonding and fun) you’ll experience when you go bowling.…
Corvette Print Ad
Here’s an example of an ad with an eye-catching image that grabs attention, a curious headline that sucks you into the copy, and copy that helps you “feel” the power …
Quinine Whisky Remedy Print Ad
This ad shows a product focuses on the health benefits of a product normally thought of as being unhealthy. This is unexpected, grabs attention, and gives whiskey-drinkers validation to drink …