Email ROI vs Other Mediums

Updated on
email-roi-graph

This chart smacks you with a truth bomb: for every $1 spent, email produces $40. That’s nearly double SEO and miles ahead of banner ads.

Why Email Dominates

Email feels personal. It’s permission-based. It’s cheap. And it lets you talk directly to people who’ve already shown interest.

Why It Works

  • Owned channel: no algorithm changes killing reach
  • Low cost, high lifetime value
  • Easy to test, tweak, and segment
  • Builds direct relationships

Real-World Wins

  • BuzzFeed gets 20% of traffic from newsletters
  • Litmus reports 4,200% average ROI on email
  • Shopify stores see up to 30% of revenue from email automation
  • Airbnb boosts bookings with segmented re-engagement emails

The numbers don’t lie: email still crushes every other marketing dollar.

Analyzed by Swipebot

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