Features vs. Benefits (Diet Coke)

Copywriting
Jul 20, 2020
coke-feature-vs-benefit
People don't want to buy a nail. They want to buy a sturdy place to hang their family picture on the wall. Persuasive copy needs to include the physical characteristics of the product (AKA features). But more importantly, it must show why those features are important to the buyer's life (AKA benefits).
Source (vappingo.com)

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