The Case Study Lens

Jul 20, 2020

Copywriting

Formulas

Lenses

Bonobos Thanksgiving Checklist Email

This email sticks out from the rest of Thanksgiving/Black Friday emails that just promote discounts. It's relatable, funny, and subtly points readers towards their...

Oct 29, 2020

Holiday Promos

Financial Times 404 Page

Cool 404 page from the Financial Times with lots of economic definitions

Refer a friend program for Eufy home products

Instead of paying cash for referrals like most brands, Eufy awards Amazon gift cards and the chance to earn Eufy products. This makes for...

Jun 5, 2022

Landing Pages

Destroy distractions with Focus45

I like to destroy all distractions on my computer with an extension called "Focus45." Hit the button and for 45 minutes it'll block access...