Figma.com Home Page

Figma is a collaborative design tool that can be used to build prototypes, wireframes, storyboards, (and pretty much anything else).

Their home page is great because:

• It shows off the tools in action, via videos and GIFs throughout the page.
• It’s got plenty of social proof, recognizable client logos, and strong testimonials.
• It’s a fun page to read, with colors that pop and eye-catching explainer images.

Here’s how the page is built:

1. Headline that prioritizes collaboration.
2. CTAs offering a free trial or a demo video.
3. A great explainer video showing some basic tasks being executed.
4. Strong lineup of familiar brand logos.
5. More features (with screenshots of what they actually look like, not just a list).
6. Testimonial.
7. A big benefit (with another demo GIF).
8. Another big benefit (with screenshots).
9. Testimonial.
10. Another feature/benefit (with demo GIF).
11. Testimonial.
12. CTA sign up for free.