Figma.com Home Page

Figma is a collaborative design tool that can be used to build prototypes, wireframes, storyboards, (and pretty much anything else).

 

Their home page is great because:

  • It shows off the tools in action, via videos and GIFs throughout the page.
  • It’s got plenty of social proof, recognizable client logos, and strong testimonials.
  • It’s a fun page to read, with colors that pop and eye-catching explainer images.

 

Here’s how the page is built:

  1. Headline that prioritizes collaboration.
  2. CTAs offering a free trial or a demo video.
  3. A great explainer video showing some basic tasks being executed.
  4. Strong lineup of familiar brand logos.
  5. More features (with screenshots of what they actually look like, not just a list).
  6. Testimonial.
  7. A big benefit (with another demo GIF).
  8. Another big benefit (with screenshots).
  9. Testimonial.
  10. Another feature/benefit (with demo GIF).
  11. Testimonial.
  12. CTA sign up for free.
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Animated homepage for SAAS company

This simple above the fold moving graphics illustrates the simplicity of this SAAS product.

Designed specifically for Reddit marketing, they use the reddit branded avatars in there graphics.…