Figma.com Home Page

Figma is a collaborative design tool that can be used to build prototypes, wireframes, storyboards, (and pretty much anything else).

 

Their home page is great because:

  • It shows off the tools in action, via videos and GIFs throughout the page.
  • It’s got plenty of social proof, recognizable client logos, and strong testimonials.
  • It’s a fun page to read, with colors that pop and eye-catching explainer images.

 

Here’s how the page is built:

  1. Headline that prioritizes collaboration.
  2. CTAs offering a free trial or a demo video.
  3. A great explainer video showing some basic tasks being executed.
  4. Strong lineup of familiar brand logos.
  5. More features (with screenshots of what they actually look like, not just a list).
  6. Testimonial.
  7. A big benefit (with another demo GIF).
  8. Another big benefit (with screenshots).
  9. Testimonial.
  10. Another feature/benefit (with demo GIF).
  11. Testimonial.
  12. CTA sign up for free.
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Oberlo Home Page

Oberlo’s home page is great.

  • The hero section is clear, direct, and easy to understand.
  • It’s got a great image highlighting an attractive benefit (potential ROI).
  • The CTA is

Zipcar Home Page

Zipcar’s home page is excellent.

Here’s how it’s built:

  1. It leads with a very simple hero section and a direct CTA.
  2. Next, it’s got a simple 1-2-3 How it

Michi Ramen Home Page

This is a great restaurant page. It’s got pretty much everything on one page:

  • Contact info and physical address;
  • Order Online button;
  • great food photo;
  • A very simple, effective