This ad is made to look like a doctor's prescription for obsessive doom scrolling, and it's actually an alarm clock that guides you through a nightly wind-down routine. I thought this was a clever ad.
Image Description
The image cleverly mimics a doctor's prescription form, prescribing the Hatch Restore alarm clock as a remedy for "Obsessive doomscrolling." It lists steps like "Get a Hatch," "Unwind nightly," and "Feel better in the morning," with the tagline "Doctor's Orders."
Positive Aspects
- Creative Concept: The ad's unique approach of framing the product as a "prescription" effectively grabs attention and resonates with anyone familiar with doomscrolling.
- Clear Message: It succinctly communicates the product's benefits—helping users unwind and feel better—making it relatable and actionable.
- Visual Appeal: The image's clean, professional design enhances the credibility of the "prescription" theme, making the ad both eye-catching and memorable.
Key Takeaways
- The Hatch Restore is marketed as a solution for excessive doomscrolling, focusing on improving nighttime routines.
- The ad uses a prescription format to humorously present the product as essential for better sleep and well-being.
- By appealing to common behaviors like doomscrolling, the ad effectively targets a modern audience.
Additional Insights
Getting prescribed an alarm clock may seem quirky, but it highlights a genuine issue—our screens keep us up at night! The Hatch Restore aims to be more than just an alarm clock; it’s a bedside wellness device. Think of it as a personal sleep coach, guiding you to better habits without the hefty doctor's fee. Maybe it’s time to put the phone down and let Hatch take over the night shift!
