Oikos before and after packaging

Image Description

The image showcases a comparison between two OIKOS yogurt packages. The left package features a plain blue design, which resulted in an 18% sales decrease. The right package highlights the product with real strawberries on the label, leading to a 7% sales increase in just four months.

Positive Aspects

• The image effectively contrasts the impact of packaging design on sales, clearly illustrating the benefits of showcasing real ingredients.
• The bold text and arrows make the message straightforward and engaging, grabbing the viewer’s attention quickly.

Key Takeaways

• Packaging design can significantly influence consumer perception and sales performance.
• Highlighting real ingredients on packaging can enhance product appeal and drive sales.
• A minor design tweak led to a measurable increase in sales within a short time frame, emphasizing the importance of visual branding.

Additional Insights

• Consider running A/B tests with different packaging designs to understand consumer preferences.
• Think about how other elements like color, font, and imagery can impact the perception of your brand.
• Remember, first impressions matter—especially on crowded supermarket shelves!