Oikos before and after packaging
This was a slight packaging change, showcasing the contents as real strawberry rather than bland blue packaging. Sales increased by 7% after OIKOS updated its packaging.
Image Description
The image showcases a comparison between two OIKOS yogurt packages. The left package features a plain blue design, which resulted in an 18% sales decrease. The right package highlights the product with real strawberries on the label, leading to a 7% sales increase in just four months.
Positive Aspects
- The image effectively contrasts the impact of packaging design on sales, clearly illustrating the benefits of showcasing real ingredients.
- The bold text and arrows make the message straightforward and engaging, grabbing the viewer’s attention quickly.
Key Takeaways
- Packaging design can significantly influence consumer perception and sales performance.
- Highlighting real ingredients on packaging can enhance product appeal and drive sales.
- A minor design tweak led to a measurable increase in sales within a short time frame, emphasizing the importance of visual branding.
Additional Insights
- Consider running A/B tests with different packaging designs to understand consumer preferences.
- Think about how other elements like color, font, and imagery can impact the perception of your brand.
- Remember, first impressions matter—especially on crowded supermarket shelves!
