Ghost.io publishes profit calculator to show creators earning potential

Ghost does something super smart here. Instead of just telling creators they can “make money,” they show them the exact numbers. That slider showing potential revenue? Pure motivation fuel.

Why this works

• Visual math makes the benefit feel real.
• People love seeing instant, personal results (hello, dopamine).
• Turning vague promises into clear numbers boosts trust.
• Clarity of pricing plus a forecast = confidence to act.

Real-world proof

• ConvertKit’s revenue calculator drove +60% more signups after showing creator income projections.
• Patreon highlights $ earned per tier to encourage creators to launch their page.
• Gumroad displays “you keep X%” messages to spark more uploads.

When users can see their future profits, they’re way more likely to start building.