Great word-of-mouth recommendation flyer

Howdy’s event flyer wasn’t just good-looking—it was smart marketing in print form. The layout, copy, and call-to-action worked together to grab attention and build trust fast.

Smart Design Backed by Eye Tracking

The heatmap shows exactly how people read it: big bold headline first, quick scan of the copy, then the eye lands on the contact info. That’s textbook AIDA—Attention, Interest, Desire, Action—done on paper.

Why It Works

• Big, friendly header creates instant recognition
• Conversational copy lowers defenses
• Humor (“justify this expense to the IRS”) makes it memorable
• Clear CTA with real founder phone numbers builds trust
• Visual hierarchy guides the reader naturally

Real-World Twins

• Airbnb’s neighborhood postcards that used local humor and hosts’ faces
• Morning Brew’s referral cards using direct, human CTAs
• Yeti’s handwritten thank-you notes with a simple “tell a friend” ask