Image Description
The graphic is a bar chart in the shape of a shoe, detailing the financial breakdown of a $100 Nike shoe. It highlights various costs such as production, marketing, and retailer margin, showing that Nike's profit is only $5.
Positive Aspects
This graphic cleverly uses the shape of a shoe to illustrate the cost breakdown, making it visually engaging and easy to understand. It effectively communicates the surprising insight that Nike's profit margin is much lower than expected, drawing attention to the complex economics behind shoe pricing.
Key Takeaways
- Nike makes only $5 in profit from a $100 shoe.
- Major costs include production ($22) and retailer margin ($50).
- Additional expenses such as marketing, freight, and taxes significantly impact profit margins.
Additional Insights
It's fascinating how much goes into the price of a shoe beyond just production. This graphic is a great reminder of the hidden costs in consumer goods. Imagine if your coffee budget had a similar breakdown—$5 for the beans, $50 for the café ambience!