Handwritten windows and shades Direct Mail
This “door hanger” piece of direct mail looks handwritten as to draw attention to this promotion for windows and shades.
Image Description
The image shows a door hanger direct mail piece designed to look handwritten, promoting window and door services. It features a friendly note from "Mikey," encouraging recipients to call for a free window and door diagnosis, and includes a call to action with a phone number.
Positive Aspects
- Personal Touch: The handwritten style adds a personal and approachable feel, making the message stand out among typical printed ads.
- Clear Call to Action: The phone number and urgency ("Please respond by: 3/31") are prominently displayed, prompting immediate action.
- Visual Appeal: The inclusion of a photo of a smiling representative holding a window adds a human element, reinforcing trust.
Key Takeaways
- Personalization in marketing materials can significantly increase engagement.
- Clear, direct calls to action are crucial for driving responses.
- Adding a human face to marketing materials can build trust and relatability.
Additional Insights
Handwritten notes often evoke a sense of nostalgia and personal connection, making them effective in capturing attention. Consider integrating this approach in digital campaigns by using custom fonts or scanned handwritten notes for a similar effect.
