Mosquito Alert Pest Control Direct Mail Flyer

This direct mail piece from Real Green doesn’t whisper its message—it shouts it. The bold red border yelling “Pest Alert!” grabs attention instantly. Inside, it’s pure direct response gold: clear offers, tiered pricing, and a big phone number begging to be called.

Marketing analysis

The loud border creates urgency—like a breaking news alert. The colors (red, yellow, green) match the theme: danger, caution, solution. It’s a visual funnel: red grabs attention, yellow explains, green reassures and directs action.

Why it works

• Red border = instant pattern interrupt
• Clear headline = defines the threat and solution fast
• Tiered pricing = serves multiple budgets
• Social proof = logo badges and “32 years” builds trust
• Big CTA with phone number = easy next step

Examples

• Geico’s “15 minutes could save…”—simple, clear benefit upfront
• Domino’s “30 minutes or less”—urgency meets reliability
• BarkBox’s direct mail uses bold images and fixed package prices—just like Real Green