Febreze popularized the term "noseblind" in a series of TV ads over the last 10+ years. This image is great because it's simple, direct, and eye-catching. Even if you don't know what "noseblind" means, you'd understand the point of this ad right away. According to effie.org, this image was part of a very successful repositioning campaign for Febreze in France and the UK.