HeyDay Simple Two-Tier Pricing
This is a nice example of Two Tiered Pricing from HeyDay. A simple monthly option and yearly option which saves you 20% by paying upfront.
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Pricing Psychology Tips
This is a cool graphic by @KateBour with 12 different pricing psychology tips.…
Genius Litter Comparison Chart
A simple comparison chart can make-or-break someone’s decision to buy. Here’s a great one from Ramon Vanmeer’s company Genius Litter (which was recently on Shark Tank). …
Hidden pricing structure for AltMBA
Seth Godin’s been way ahead of the online cohort game, starting AltMBA years ago. It’s interesting how they show their pricing:
…they don’t!
It’s hidden in a random FAQ page.…
This is how raising the price of a product can help you.
Mike was selling air purifiers for $1,000. He couldn’t sell many at that price, so he upped it to $2,000 and then he couldn’t keep them in stock.
What changed?…
Shoe profits bar chart
Wow…this graphic shows a surprising conclusion:
When Nike sells a $100 shoe, they make only $5 in profit.
Chat GPT:
Wow, the data presented in this graphic is truly eye-opening …