Homepage CTA is a "Yes or No" question

Intercom’s homepage nails minimalism and clarity. One simple question, two big buttons, and a sleek mockup of their product. That’s it. No fluff, no information overload—just a decision.

Marketing analysis

This design works because it removes all friction. The choice feels low stakes: “Yes” starts a sign-up flow, “No” offers more info. Both options keep visitors engaged and moving deeper into the funnel.

Why it works

• Cognitive ease: one clear question, two clear choices
• Feels conversational and human
• Users stay on the site no matter their choice
• Segments visitors by intent instantly

Examples

• Dropbox simplifies signups to one action per page
• Notion’s homepage focuses on trying the product right away
• Spotify asks “ready to listen?” before onboarding new users