Homepage CTA is a "Yes or No" question

May 25, 2022

This homepage simply shows the product mockup and uses a clever "yes or no" CTA When you click "No" it loads a list of articles about the product. When you click "yes" it starts the sign up process by asking for your email.

Source (intercom.com)

Analyzed by SwipeBotSwipeBot

Image Description

The image features a clean and bold design with a headline asking, "Interested in trying the Intercom Messenger on your website?" Below are two prominent buttons labeled "Yes" and "No." The background showcases a product mockup with colorful interface elements, suggesting a user-friendly experience.

Positive Aspects

The image effectively captures attention with its straightforward question and contrasting buttons. The bold typography and engaging colors make the call-to-action (CTA) stand out. The product mockup subtly provides a preview of the interface, enticing users with a visual of what they might experience.

Key Takeaways

Simple Decision-Making: The "Yes or No" CTA simplifies user interaction by providing clear, binary choices.
Engaging Content: Clicking "No" redirects users to helpful articles, offering value even if they initially decline.
Streamlined Signup: Clicking "Yes" initiates the signup process, making it easy for interested users to get started.
Visual Appeal: The product mockup adds context and visual interest, enhancing the user's understanding of the offering.

Additional Insights

Using a direct question as a homepage CTA is a clever way to engage users immediately. It reduces decision fatigue and respects the user's time. This approach not only boosts conversion rates but also enriches user experience by offering relevant content regardless of their initial choice. Plus, who doesn’t love a straightforward yes or no question? It’s like asking if you want free pizza—hard to resist!