How can I solve this hilariously?

Most marketers treat problem-solving like taxes: painful but necessary. But what if you flipped it? This image shows how adding humor and play can transform boring creative work into something fresh and memorable.

The Big Idea: Make It Fun

Instead of defaulting to “professional and polished,” ask: What’s a hilarious way to solve this? A silly idea might spark something smarter and more engaging. The goal isn’t to be goofy forever, just to break your brain out of routine mode.

Why It Works

• Humor lowers creative walls and sparks new ideas
• Fun energy makes you more productive and less judgmental of early drafts
• Surprise keeps audiences paying attention
• Play often leads to more human, relatable ideas

Examples

• Mailchimp’s “Did you mean MailShrimp?” ad boosted brand recall 67%
• Dollar Shave Club’s funny launch video got 12,000 orders in 48 hours
• Slack’s playful tone helped them grow to millions of users with zero cold calls