How many ancestors does it take to make YOU?
This is a fun little exercise that shows how many unique experiences alllllll combined and dovetailed into creating you.
Dog and Cat Ownership Graph
By simply using colors on a map you can easily spot where the dog and cat owners are!
Feb 3, 2021
Data
Images
Wealthfront testimonial and social proof mash up
"Over 465,000 people are using Wealthfront to earn more and worry less." This one liner hit on many levels: Social proof - Over 465k...
Mar 31, 2022
Social Proof
Testimonials
Instagram ad needs a more specific headline
At first glance I didn't know this ad was for on-demand photography book printing. I thought they just sold books. They did write more...
Jan 20, 2022
Ads
Instagram
The Objection or Anxiety Headline Formula
The only {product category} that doesn’t {objection or anxiety}. Accounting software example: The only accounting software that doesn’t come loaded with a hundred pointless...
Aug 8, 2017
Formulas
Copywriting