How To Get On AppSumo (Featuring Ayman Al-Abdullah, President and CEO of AppSumo)

Every startup founder wants that AppSumo bump. The exposure, the sales, the credibility—it’s like rocket fuel for SaaS companies. So instead of guessing, Neville interviewed AppSumo’s CEO, Ayman Al-Abdullah, to get the real deal on what makes a product AppSumo-worthy.

What Ayman Revealed

AppSumo looks for simple, instantly valuable, and easy-to-understand products. If users need a manual to figure it out, it’s a no-go. They also want clean branding and a strong hook that explains why this tool helps people save time or make money.

Why This Works

• Clarity sells: easy to “get” = easier to say yes
• Visual trust: good design signals quality
• Clear ROI: sumo-lings buy outcomes, not software
• Social proof: existing traction makes approval faster

Real-World Examples

• SendFox made $100k+ after debuting on AppSumo
• TidyCal became a booking staple for entrepreneurs
• Missinglettr gained thousands of new customers overnight