Why you should self publish a book over going the traditional publisher route w/ Chandler Bolt

Chandler Bolt has helped thousands of people self publish their books. That’s a crash course in how stories spread, attention builds, and credibility compounds. Publishing a book is a marketing masterclass disguised as an authoring project.

Marketing lessons from self publishing

A book forces you to package your expertise, build trust, and market yourself—all at once. The same steps work for any creator or business.

Why it works

• Books give instant authority without needing permission.
• Readers who finish a book trust you more than any ad could.
• The process forces you to sharpen your message till it’s crystal clear.
• Distribution teaches real lessons in sales funnels and audience building.

Examples

• Tim Ferriss built his brand through The 4-Hour Workweek.
• James Clear’s Atomic Habits became a content machine driving his courses.
• Rachel Hollis turned her self published book into a full media company.
• Tucker Max’s early books launched a ghostwriting empire.