Hubspot Homepage
Home Pages
Aug 12, 2017
This is a super clean interactive home page that breaks down how Hubspot can help with CRM, marketing and sales. Bonus points for the lego image.
Red areas are most likely to attract attention, followed by Yellow/Orange areas, and Blue areas. Areas that have no color overlay are unlikely to attract visual attention.
The Regions Report graphically represents the likely distribution of visual attention during preattentive processing.
Any area or object that is identified as one of the first 4 predicted fixations is highly likely to be noticed at first glance, regardless of its 1, 2, 3, or 4 order.
The Regions Report graphically represents the likely distribution of visual attention during preattentive processing.
Any area or object that is identified as one of the first 4 predicted fixations is highly likely to be noticed at first glance, regardless of its 1, 2, 3, or 4 order.
Image Description
The homepage of HubSpot features a clean, interactive design with a prominent LEGO-themed image. It highlights HubSpot's capabilities in CRM, marketing, and sales, using visuals to guide user attention.
Positive Aspects
- LEGO Image: The playful LEGO image at the top of the page immediately captures attention and adds a creative touch to the homepage. It cleverly symbolizes building blocks, aligning with HubSpot's theme of building business growth.
- Visual Attention: The heatmaps and visual sequence images demonstrate an effective use of color to guide user attention across the page. Key areas are highlighted in red, ensuring visitors focus on the most important information first.
- Structured Layout: The homepage is organized into clear sections for CRM, marketing, and sales, making it easy for visitors to understand HubSpot's offerings.
Key Takeaways
- HubSpot's homepage uses a playful yet informative LEGO image to symbolize its growth tools.
- Visual cues like color overlays direct user attention to key areas effectively.
- The site breaks down its services into CRM, marketing, and sales for easy navigation and understanding.
Additional Insights
HubSpot's use of a LEGO image is a brilliant example of brand storytelling. It not only captures attention but also conveys a sense of building and growth. This approach can inspire other businesses to think creatively about how they visually represent their brand's mission and values.
